Online appearance and real-World behaviour: The Proteus Effect
Studies have shown that customisation of an avatar, creates an association between the user and the avatar to the extent that users ‘perceive’ they are experiencing the virtual world environment...
View ArticleWhere's the tablet market going?
What are the big mobile platforms for our clients. iPads? Android? Windows 8?
View ArticleUsing MVC 4 Web Api with jQuery DataTables
With the release of ASP.NET MVC 4 and Web Api, creating JSON web services has never been easier, which makes it perfect for populating jQuery DataTables via Ajax.
View ArticleTablet detailing: Confused about your options?
With sales teams across Australia moving towards tablet detailing, brand managers and multi-channel marketing teams are scrambling to find the right solution for their needs. Broadly speaking, there...
View ArticleLove, Greed & Fear: What's at the core of your product?
Every product should have an 'emotional DNA'. Design really enhances the soul of your product, it won't disguise it. The best way to do this is to identify which category your product fits under, and...
View ArticleLatest from Apple, October 2013
Last week Apple topped up the office cooler with their October 2013 special event. Included in the raft of announcements were...
View ArticleMatters of health
The three qualities that stand out for me are that the ZEST team is tightknit, collaborative and has lots of fantastic ideas to improve what you’re doing. It’s a great environment to join – I have...
View ArticleResponsive icons: The next big thing
This year, 'responsive web design' is hot on the lips of every coder and designer, but now we can go one step further with responsive icons.
View ArticleA quick look at user experience (UX)
Have you considered how your customer feels when using your product or service? Here's a quick look at user experience (UX).
View ArticleWebcast - a simple addition for your HCP education meetings!
We were recently asked by a client what we could do for GPs who were unable to attend their face-to-face RACGP accredited meetings – a problem that many GPs face due to timing, location, travel and...
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